🏆 Asia's Most Admired Marketing Leader 2023

AI-First Fractional CMO & Marketing Expert for APAC Tech Scale-ups

Former IBM marketing executive delivering proven fractional CMO services with cutting-edge automation to tech scale-ups across Asia-Pacific. Pioneer of modern marketing methodologies in APAC—save 97% on marketing costs while accelerating growth with data-driven expertise.

25+
Years Experience
$5K
Starting Monthly
18
Years at IBM

Marketing Services & Solutions

Fractional CMO Leadership

Strategic marketing leadership without the full-time cost. Get C-level expertise at 97% savings compared to hiring a full-time CMO. See success stories.

AI-Powered Growth Strategy

Leverage AI and automation to accelerate your growth. Proven 145% pipeline growth with AI-first marketing techniques. Learn about my experience.

APAC Market Expansion

25+ years experience in APAC markets including 18 years at IBM. Specialized expertise in Singapore, Malaysia, Thailand, and beyond. Read my insights.

B2B Tech Marketing

Specialized in B2B technology marketing with proven results in EdTech, BFSI, and Data & AI sectors. View case studies.

Proven Success Stories

EdTech Scale-Up - IPO Ready

Transformed a 14-year-old EdTech company's marketing strategy, achieving 145% vs plan performance and positioning them as IPO-ready within 18 months.

Data & AI Leader - APAC Expansion

Led APAC expansion for a 20-year-old Data & AI company, resulting in 2Ă— pipeline growth and successful market penetration across Southeast Asia.

Global Tech Giant - IPaaS Gamification

Developed innovative gamification strategy for Fortune-100 client's IPaaS platform, achieving 2Ă— pipeline growth across Southeast Asia markets.

NYSE-Listed Storage Leader - Pipeline Breakthrough

Delivered exceptional results for global data storage company with 139% vs plan performance in APAC pipeline development.

About Arun Cavale

Pioneer of AI-first Marketing in APAC with 25+ years of experience including 18 years at IBM. Specialized in helping tech scale-ups achieve explosive growth through strategic marketing leadership.

Key Achievements:

Frequently Asked Questions

What is a Fractional CMO?

A fractional CMO provides strategic marketing leadership on a part-time or project basis, offering C-level expertise at a fraction of the cost of a full-time hire.

How do you deliver 97% cost savings?

By providing strategic leadership without the overhead of a full-time executive salary, benefits, and equity packages. You get the same expertise at $5-15K/month vs $180K+ annually.

What makes your approach innovative?

I integrate AI tools and automation into every aspect of marketing strategy, from lead generation to content creation, delivering measurable efficiency gains and performance improvements.

Which markets do you specialize in?

I specialize in APAC markets including Singapore, Malaysia, Thailand, and broader Southeast Asia, with deep expertise in local business culture and market dynamics.

What industries do you work with?

I focus on B2B technology companies, particularly EdTech, BFSI, Data & AI, and SaaS platforms looking to scale in APAC markets.

Ready to Transform Your Marketing?

Discover how fractional CMO services can accelerate your APAC growth.

Email: arun.cavale@gmail.com

LinkedIn: Connect with Arun Cavale